Booktrack Mobile Apps

IOS / ANDROID
Client: Booktrack   |   Link: iOS App / Android App

Introduction

Booktrack is transforming reading, the same way sound transformed silent films.

Booktrack Mobile Apps are an extension to the Booktrack content creation portfolio and a distribution platform that turns reading into an immersive, movie-like experience.

The Problem

The mobile reader apps are outdated. They need to meet the new business model requirements and the users’ goals to provide a seamless experience between the web app store and the mobile reader app.

Booktrack is unable to sell content through the mobile app stores.

The solution / Process

We designed and developed a mobile app with the following goals:

  • To provide a premium experience of reading and listening content on the go
  • Encourage new users to discover Booktrack and register as users
  • Provide content discoverability
  • The ability to save and track content on the mobile app so that it can be later purchased on the Booktrack web store

We started with an agile approach and quickly started the ideation process based on the feedback and the data of the current mobile app, as well as defining the new features to meet the business goals. Testing early with the prototypes gave us a clear path to where we needed the app to go.

Skills

UX, Personas, User Flows, Prototyping, Testing, UI, Branding